Methods
1. Traditional quantitative methods
- desk research
- postal surveys
- telephone interviews - CATI
- personal interviews
- value and attitude surveys
2. New quantitative methods
Online researches:
- panels of professionals: Rian's Physician (Doctor) online-panel
- consumer panels
- customers' own panels, fore example customer's customer, partners, staff and other reference groups
Mobile panels
3. Qualitative methods
- focus groups
- in-depth interviews
- semi-depth interviews
- projective techniques
- Narrative methods, story telling
- Sensory testing
- Observation
- NLP tools (=Neuro-Linguistic Programming)
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